Selling radio first, digital extended: Algoa FM

Algoa FM shows how streaming can add commercial value to the radio campaigns their sales team already sells.

If your radio station streams online, you could be sitting on an untapped advertising opportunity. And the sales team you already have may hold the key to unlocking it. Learn more in our case study:

Algoa FM offers a compelling example. In 2025, the South African regional broadcaster delivered more than 1.8 million digital audio advertising impressions. Their approach is straightforward: build on established advertiser relationships and introduce streaming where it adds value to traditional radio campaigns.

Packaged with traditional FM campaigns, digital audio extends advertisers’ reach while providing measurable insights into campaign performance, giving sales teams additional value to offer their clients.

As Dennis Karantges, Sales Manager at Algoa FM, explains:

‘We remain a radio-first advertising solution.’

The results speak for themselves. A 2025 Spec-Savers campaign achieved a 95% audio advertising completion rate, demonstrating the measurement capabilities of the station’s digital offering.

Our Algoa FM case study explores how the station made this work, including its sales strategy, a real advertiser campaign and the practical steps other broadcasters can take to follow its example.

Could your station do the same?

If you already have an established radio audience, advertiser relationships and an experienced sales team, much of the groundwork is in place.

With the right technology to deliver streaming advertisements, measure performance and report on results, you can turn those existing strengths into an additional revenue opportunity.

Download our case study above for the full details.

Ready to explore the opportunity? Contact us at sales@iono.fm.