Advertising Addressing brand safety through podcasting advertising Podcast hosting providers have specifically catered for brand safety by enabling advertisers and their agencies with the capability of including or excluding channels, providers, and specific episodes.
Advertising 77% of podcast listeners don’t skip through ads In digital advertising in 2018, one can’t go far before bumping in to the thorny issue of ad viewability.
Advertising Significant commercial advertising revenue opportunity for podcasts Ad revenues from podcasts grew at a compound quarterly 19% in 2017. Dynamic ad insertion offers the best model for podcast monetisation.
